Increasing numbers of people are consuming branded video content on a mobile device.
We increase a brand’s reach and engagement by creating videos that are specifically designed for mobile consumption.
Vertical and square videos are the future and enhance the user experience by not having to rotate a screen. We can even optimised the sound for mobile too.
Nemorin Creative Film & Video will take care of the whole process, including shooting video content specifically for vertical or square formats, as well as re-versioning existing content where possible.
L2’s third annual Intelligence Report: Video 2017 — which analysed 60,000 videos and 293 video campaigns for 201 brands across a wide variety of product categories — found that overall engagement measured 16% on Instagram in Q1 2017, compared to a paltry 1.5% on Facebook and 0.3% on YouTube. In terms of total eyeballs, however, Facebook was the unequivocal platform leader, with 18.8 million total branded video views in Q1, followed by YouTube (14.8 million) and Instagram (5.2 million).*
Why is this important?
- Re-version 16:9/widescreen video into mobile optimised content.
- Audiences are extremely receptive
- Increases audience reach, engagement and conversion
- Better user experience
- Great for live-streaming
- Brilliant for animation & motion graphics
- Works well for filmed content too